The son of Boogie Kings guitarist (and Louisiana Hall of Fame member) Ted Broussard, singer/songwriter Marc Broussard was seemingly destined for a life as a music man. His upbringing in Lafayette, Louisiana, instilled in him an affinity for R&B alongside the Cajun trappings of southern Louisiana. Drawing vocal and stylistic influence from Otis Redding and Brian McKnight while bearing the preternaturally gruff vocals of John Hiatt and Dr. John, Broussard was barely 20 at the time of his first album's release. Momentary Setback appeared to encouraging reviews on the independent Ripley Records label in September 2002. Soon afterwards, the young musician inked a deal with Island Def Jam.
With Island's support, doors began to open for Broussard. "Just Like That," a track from the Momentary Setback album, was culled for inclusion in the 2003 Lost and Found, Vol. 1 compilation alongside such Americana artists as Ryan Adams and the Jayhawks; that same year, Broussard also appeared on a Bruce Springsteen tribute album, Light of Day, with the track "Back in Your Arms." He spent the autumn of 2003 on the road, where he served as opening act for Dave Matthews Band, Maroon 5, and fellow singer/songwriter Gavin DeGraw. Carencro, a sophomore album named after Broussard's hometown, was issued by Island Records in 2004, and he made the jump from Island to Atlantic Records four years later for the release of Keep Coming Back.